CMC Markets
CMC Markets is a leading global fintech and online investment firm, trusted by over two million users worldwide. Based in London, the company delivers advanced investing and financial solutions across markets in Europe, APAC, and beyond.
title
Senior Visual Designer, Marketing Creatives
Overview
At CMC Markets, I work within the Marketing & Creative team as a Visual & Motion Designer, owning the development of digital campaign assets from concept to delivery. I create visuals for social media, growth performance assets, multi-platform campaigns, and web experiences — ensuring that every design aligns with the brand’s high-impact commercial and communication goals. I also collaborate closely with Growth, CRM, Developers and other designers to ensure engaging performance-driven content that supports acquisition and retention across major channels.
Spectre Campaign
Most recently, I led visual and motion direction for the launch of Spectre, CMC Markets’ new product for professional traders. I delivered a scalable set of digital and motion assets used across Bloomberg TV, Canary Wharf screens, London City Airport, and digital channels. The social campaigns achieved strong performance, including 60% audience retention on YouTube, demonstrating clear effectiveness in capturing user attention and supporting conversion goals.
Crypto Campaign
I led the creation of video and graphic assets to support the launch of CMC Markets’ crypto offering across the EU region. The campaign was designed to introduce crypto trading in a clear, accessible, and compliant way, balancing innovation with the trust required in a regulated financial environment.
Working end-to-end, I concepted, designed, and produced a suite of performance-ready assets including motion-led videos and static graphics for digital and paid channels. The creative focused on simplifying complex crypto concepts while maintaining consistency with CMC Markets’ global brand guidelines and regulatory standards.
To accelerate ideation and production, I used AI-assisted tools to generate and iterate visual concepts, which were then refined, art-directed, and adapted into final production assets suitable for multi-market European rollout.
Crypto Campaign
I led the creation of video and graphic assets to support the launch of CMC Markets’ crypto offering across the EU region. The campaign was designed to introduce crypto trading in a clear, accessible, and compliant way, balancing innovation with the trust required in a regulated financial environment.
Working end-to-end, I concepted, designed, and produced a suite of performance-ready assets including motion-led videos and static graphics for digital and paid channels. The creative focused on simplifying complex crypto concepts while maintaining consistency with CMC Markets’ global brand guidelines and regulatory standards.
To accelerate ideation and production, I used AI-assisted tools to generate and iterate visual concepts, which were then refined, art-directed, and adapted into final production assets suitable for multi-market European rollout.
Crypto Launch - EU Market
I led the creation of video and graphic assets to support the launch of CMC Markets’ crypto offering across the EU region. The campaign was designed to introduce crypto trading in a clear, accessible, and compliant way, balancing innovation with the trust required in a regulated financial environment.
Working end-to-end, I concepted, designed, and produced a suite of performance-ready assets including motion-led videos and static graphics for digital and paid channels. The creative focused on simplifying complex crypto concepts while maintaining consistency with CMC Markets’ global brand guidelines and regulatory standards.
To accelerate ideation and production, I used AI-assisted tools to generate and iterate visual concepts, which were then refined, art-directed, and adapted into final production assets suitable for multi-market European rollout.
CMC Invest
I worked on the investment side of the business, creating visual content for CMC Invest social channels. My work included static and motion assets that explained product features and campaign messages clearly and visually.
A key project was the CMC Invest x TipRanks collaboration, where I produced promotional visuals for multiple platforms and a UI animation that demonstrated how users could access TipRanks insights within the app. This project strengthened my ability to design for financial products, adapt content for different formats, and communicate product value through clear visual storytelling.
Germany 24/5 trading for pro traders - AI Generated Ad
For CMC Germany, I created a high-quality AI-generated campaign video to promote 24/5 trading for professional traders, clearly communicating that users can trade even when markets are closed. By leveraging AI in the production process, I significantly reduced both costs and turnaround time compared to traditional video workflows. The video focused on clear storytelling and a professional visual tone aligned with the local market, and it received strong positive feedback from the local marketing manager as well as the target audience.
UGC Ad Series for CMC Markets - AI Avatar Content
For CMC Markets, I led the creation of an AI-powered UGC ad series featuring a custom HeyGen avatar of one of our current employees. From a single short shoot, I produced a library of UGC-style videos for paid social across Meta, TikTok, and YouTube, scaling output without the cost or turnaround of repeat live productions. The videos were designed with platform-native pacing, clear storytelling, and a tone that felt authentic to the trading audience. The work delivered high CTR and strong impressions across all platforms and is now a core part of CMC's performance creative workflow.
App Store Optimisation
I redesigned CMC Markets' App Store screens to better communicate the platform's range and credibility to potential users. The work spans multiple visual themes, including light and dark variants, each tailored to different user mindsets and product positioning angles.
Across the system, I balanced clear product hierarchy, strong typography, and consistent visual language while accommodating the regulatory disclaimers required for a regulated financial product. Each screen was designed to do specific work: building trust through platform credentials, demonstrating product depth across asset classes, and surfacing the features that matter most to specific trader audiences.
The work shows how a single brand system can stretch across multiple variations without losing precision, and how compliance and clarity can coexist in conversion-critical creative.
App Store Optimisation
I redesigned CMC Markets' App Store screens to better communicate the platform's range and credibility to potential users. The work spans multiple visual themes, including light and dark variants, each tailored to different user mindsets and product positioning angles.
Across the system, I balanced clear product hierarchy, strong typography, and consistent visual language while accommodating the regulatory disclaimers required for a regulated financial product. Each screen was designed to do specific work: building trust through platform credentials, demonstrating product depth across asset classes, and surfacing the features that matter most to specific trader audiences.
The work shows how a single brand system can stretch across multiple variations without losing precision, and how compliance and clarity can coexist in conversion-critical creative.
Before and After Illustration
Natixis CIB
Design & Marketing
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Natixis CIB
[02]
Next Project
Next Project
Crypto Campaign
I led the creation of video and graphic assets to support the launch of CMC Markets’ crypto offering across the EU region. The campaign was designed to introduce crypto trading in a clear, accessible, and compliant way, balancing innovation with the trust required in a regulated financial environment.
Working end-to-end, I concepted, designed, and produced a suite of performance-ready assets including motion-led videos and static graphics for digital and paid channels. The creative focused on simplifying complex crypto concepts while maintaining consistency with CMC Markets’ global brand guidelines and regulatory standards.
To accelerate ideation and production, I used AI-assisted tools to generate and iterate visual concepts, which were then refined, art-directed, and adapted into final production assets suitable for multi-market European rollout.
CMC Markets
2021-2024
CMC Markets is a leading global fintech and online investment firm, trusted by over 1.6 million users worldwide. Based in London, the company delivers advanced investing and financial solutions across markets in Europe, APAC, and beyond.
TITLE
Senior Visual Designer, Marketing Dpt.
Overview
Content
At CMC Markets, I work within the Marketing & Creative team as a Visual & Motion Designer, owning the development of digital campaign assets from concept to delivery. I create visuals for social media, growth performance assets, multi-platform campaigns, and web experiences — ensuring that every design aligns with the brand’s high-impact commercial and communication goals. I also collaborate closely with Growth, CRM, Developers and other designers to ensure engaging performance-driven content that supports acquisition and retention across major channels.
TITLE
Senior Visual Designer, Marketing Dpt.
Overview
Spectre Campaign
Most recently, I led visual and motion direction for the launch of Spectre, CMC Markets’ new product for professional traders. I delivered a scalable set of digital and motion assets used across Bloomberg TV, Canary Wharf screens, London City Airport, and digital channels. The social campaigns achieved strong performance, including 60% audience retention on YouTube, demonstrating clear effectiveness in capturing user attention and supporting conversion goals.
CMC Invest
I worked on the investment side of the business, creating visual content for CMC Invest social channels. My work included static and motion assets that explained product features and campaign messages clearly and visually.
A key project was the CMC Invest x TipRanks collaboration, where I produced promotional visuals for multiple platforms and a UI animation that demonstrated how users could access TipRanks insights within the app. This project strengthened my ability to design for financial products, adapt content for different formats, and communicate product value through clear visual storytelling.