Percepis AI
Perceptis is a B2B AI software company for professional services teams, especially strategy and consulting firms. Its core product turns a prompt plus source material into business-grade, board-ready presentations with consulting-style structure, citations, and editable PowerPoint output.
This case study is a self-initiated rebrand. The visual direction shown is my own exploration, not Perceptis's current brand.
Role
Personal project, self-initiated rebrand
Overview
The Perceptis audience is people who build executive decks for a living, which makes the brand challenge specific: it has to feel as credible, structured, and precise as the work the product creates.
This is a personal project where I revisited Perceptis as a brief, exploring how the identity could be sharpened for a more sophisticated, technically literate audience. I designed the system from scratch, including typography, layout, UI direction, and digital assets, aiming for a foundation that could scale across product and marketing without losing precision.
AI tools, including Claude Code, were part of the workflow throughout, used to accelerate concept exploration, iteration, and web execution.
Natixis CIB
Design & Marketing
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Natixis CIB
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Next Project
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Crypto Campaign
I led the creation of video and graphic assets to support the launch of CMC Markets’ crypto offering across the EU region. The campaign was designed to introduce crypto trading in a clear, accessible, and compliant way, balancing innovation with the trust required in a regulated financial environment.
Working end-to-end, I concepted, designed, and produced a suite of performance-ready assets including motion-led videos and static graphics for digital and paid channels. The creative focused on simplifying complex crypto concepts while maintaining consistency with CMC Markets’ global brand guidelines and regulatory standards.
To accelerate ideation and production, I used AI-assisted tools to generate and iterate visual concepts, which were then refined, art-directed, and adapted into final production assets suitable for multi-market European rollout.
CMC Markets
2021-2024
CMC Markets is a leading global fintech and online investment firm, trusted by over 1.6 million users worldwide. Based in London, the company delivers advanced investing and financial solutions across markets in Europe, APAC, and beyond.
TITLE
Senior Visual Designer, Marketing Dpt.
Overview
Content
At CMC Markets, I work within the Marketing & Creative team as a Visual & Motion Designer, owning the development of digital campaign assets from concept to delivery. I create visuals for social media, growth performance assets, multi-platform campaigns, and web experiences — ensuring that every design aligns with the brand’s high-impact commercial and communication goals. I also collaborate closely with Growth, CRM, Developers and other designers to ensure engaging performance-driven content that supports acquisition and retention across major channels.
TITLE
Senior Visual Designer, Marketing Dpt.
Overview
Spectre Campaign
Most recently, I led visual and motion direction for the launch of Spectre, CMC Markets’ new product for professional traders. I delivered a scalable set of digital and motion assets used across Bloomberg TV, Canary Wharf screens, London City Airport, and digital channels. The social campaigns achieved strong performance, including 60% audience retention on YouTube, demonstrating clear effectiveness in capturing user attention and supporting conversion goals.
CMC Invest
I worked on the investment side of the business, creating visual content for CMC Invest social channels. My work included static and motion assets that explained product features and campaign messages clearly and visually.
A key project was the CMC Invest x TipRanks collaboration, where I produced promotional visuals for multiple platforms and a UI animation that demonstrated how users could access TipRanks insights within the app. This project strengthened my ability to design for financial products, adapt content for different formats, and communicate product value through clear visual storytelling.